The made up news
There’s a lot of fuss over the New York Times report that the federal agencies under the Bush administration spent a quarter billion dollars on fake news reports that they send out to “local” news organizations as actual news, when it’s actually a technicolor press release for the president’s favorite policies.
Me, I’m a concerned about my mother. She’s is a big fan of the news. No matter what I’ve told her about the lack of credibility of our local news organizations, she just loves our local reporters, their hairstyles and the touching stories about their families. She just loves them. Although she’s grown from a chirpy suburban Republican to a sharply observant Democrat over the span of the last generation, (based solely on her love for her own offspring, and her grandchildren), she still thinks that Pepsi is wholesome and that the news offerings are genuine. She thinks that that Katie Couric is just adorable.
While I have spent most of the last few years quietly avoiding local news as completely irrelevant, my mother has soaked up what they have to offer. While I comment that any corporate event for which you can buy a ticket for over $40.00 is news to her favorite local station, she has delighted in hearing about the 9News sponsored Parade Of Lights and the Grand Opening of the Pepsi Center. Like most of the United States she was transfixed by the war coverage...brought to you by the public relations arm of the Pentagon.
I had a job for a manufacturing plant once. I wrote press releases about our new products, and sometimes about products that weren’t new, or improved at all. The Director of Sales, a sharp eyed fellow that I actually respected explained it to me, “Just send it to the trade magazines, they’ll publish it.” “But it’s not news,” I offered, thinking that anything I put forward as news would have to be, well, news, not just a product advertisement disguised as news. It needed to be justifiable, researchable. I was wrong. He was right. They needed “news” to fill up their space and they don’t have the staff to research it and write it, we do. We. The businesses seeking to sell product to their readers. We have the time, the staff and the motive. We write the news.
Once I got past my own conscience with the explanation that I wasn’t working as a journalist, I was working as a marketer and it was the “journal’s” responsibility to uphold journalistic standards, I spent many happy hours creating what I considered to be totally bogus “press releases” that touted the benefits of our products. It was a lot like making up “journals” in college when I had neither the discipline nor the inclination to provide an actual journal to my professor. With my brief background in broadcasting and my flair for creative writing I felt it went rather well. I actually enjoyed writing “make believe news.”
And so, apparently do a lot of writers and public relations persons. I particularly like the story of the woman who is pretending to be a real life reporter and even using a fake reporter- name in her work for the Transportation Security Administration. She’s not just pretending to make up the news, she gets to pretend she’s giving the news; add acting to the creative writing skills and you’re really having a good time.
At my mother’s expense, of course.
My mother is the perfect consumer. She likes to be touched by human interest stories. She wants someone to tell her when something really is serious enough to worry about. She loves the feeling of belonging to a local community even if it’s a huge metro area. She sits down in front of that television at least as much for feeling as she does for information, and she doesn’t get her information from any other significant source.
How is my mother ever going to know how much they are lying to her and where is she going to go for the truth if she ever comes to terms with the deception?
Me, I’m a concerned about my mother. She’s is a big fan of the news. No matter what I’ve told her about the lack of credibility of our local news organizations, she just loves our local reporters, their hairstyles and the touching stories about their families. She just loves them. Although she’s grown from a chirpy suburban Republican to a sharply observant Democrat over the span of the last generation, (based solely on her love for her own offspring, and her grandchildren), she still thinks that Pepsi is wholesome and that the news offerings are genuine. She thinks that that Katie Couric is just adorable.
While I have spent most of the last few years quietly avoiding local news as completely irrelevant, my mother has soaked up what they have to offer. While I comment that any corporate event for which you can buy a ticket for over $40.00 is news to her favorite local station, she has delighted in hearing about the 9News sponsored Parade Of Lights and the Grand Opening of the Pepsi Center. Like most of the United States she was transfixed by the war coverage...brought to you by the public relations arm of the Pentagon.
I had a job for a manufacturing plant once. I wrote press releases about our new products, and sometimes about products that weren’t new, or improved at all. The Director of Sales, a sharp eyed fellow that I actually respected explained it to me, “Just send it to the trade magazines, they’ll publish it.” “But it’s not news,” I offered, thinking that anything I put forward as news would have to be, well, news, not just a product advertisement disguised as news. It needed to be justifiable, researchable. I was wrong. He was right. They needed “news” to fill up their space and they don’t have the staff to research it and write it, we do. We. The businesses seeking to sell product to their readers. We have the time, the staff and the motive. We write the news.
Once I got past my own conscience with the explanation that I wasn’t working as a journalist, I was working as a marketer and it was the “journal’s” responsibility to uphold journalistic standards, I spent many happy hours creating what I considered to be totally bogus “press releases” that touted the benefits of our products. It was a lot like making up “journals” in college when I had neither the discipline nor the inclination to provide an actual journal to my professor. With my brief background in broadcasting and my flair for creative writing I felt it went rather well. I actually enjoyed writing “make believe news.”
And so, apparently do a lot of writers and public relations persons. I particularly like the story of the woman who is pretending to be a real life reporter and even using a fake reporter- name in her work for the Transportation Security Administration. She’s not just pretending to make up the news, she gets to pretend she’s giving the news; add acting to the creative writing skills and you’re really having a good time.
At my mother’s expense, of course.
My mother is the perfect consumer. She likes to be touched by human interest stories. She wants someone to tell her when something really is serious enough to worry about. She loves the feeling of belonging to a local community even if it’s a huge metro area. She sits down in front of that television at least as much for feeling as she does for information, and she doesn’t get her information from any other significant source.
How is my mother ever going to know how much they are lying to her and where is she going to go for the truth if she ever comes to terms with the deception?
